Urueñas
Redesigning identity for Urueñas.
Client
Urueñas
Year
2025
Credits
Fictional project developed in collaboration with Alicia Becerra.
Info
This project is a redesign of the coat of arms of Urueñas, a municipality in Spain. It involves the development of a renewed visual identity system, including the reinterpretation of the heraldic shield, typographic choices, and supporting graphic elements. The aim is to modernize the visual representation of the town while respecting its historical and cultural heritage, creating a coherent identity that can be applied across different communication materials and formats.
